In 2021, every business needs a high-quality website. Whether you make website design an in-house project or entrust the task to an experienced outside team, a solid understanding of SEO ranking factors is crucial to success. Every search engine takes into account certain factors when determining how high your website ranks on relevant search engine results pages (SERPs).

The more you know about the algorithms used to evaluate your website content, the better equipped you will be to make shrewd decisions regarding your website’s design and content. Use the infographic below to familiarize yourself with the most common SEO ranking factors, from keywords and backlinks to SSL certificates and mobile optimization.


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